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British Airways

Client Overview - Bristish Airways

British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years.

Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. The airline is the second largest UK-based carrier, based on fleet size and passengers carried, behind easyJet.

In January 2011 BA merged with Iberia, creating the International Airlines Group (IAG), a holding company registered in Madrid, Spain.

IAG is the world’s third-largest airline group in terms of annual revenue and the second-largest in Europe.

British Airways is the first passenger airline to have generated more than US$1 billion on a single air route in a year.

It is headquartered in London, England. 30,000+ employees

Problem Statement - British Airways

  • Apple had launched the ‘Apple Passbook’ in 2012 and they contacted British Airways and American Airlines to integrate the passbook feature to make it convenient for the user to access their Boarding passes.
  • British Airways app has the ticket booking option and customer gets the e-boarding pass. But there were no options to organise the pass anywhere in the device to easily access the same.

Solutions Provided for British Airways

  • Evangelist Software provided a solution to successfully integrate the Apple passbook on c. These make the customer journey much easier in order to scan and store their boarding pass. Boarding pass has been made accessible via the Apple watch which it made the movement of the passenger faster and avoids crowding/cluttered queues.
  • On integrating the wallet feature number of customer has increased as the overall experience was improved due to this feature.
  • These add on to the app let customer experience much better and allowed the Airlines to serve more customer in lesser time.
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