Case Study
Badger's Den
Salon Operations & Management Portal
A custom web-based admin portal developed for The Badger's Den, a luxury salon app, enabling the owner to manage bookings, memberships, customers, reviews, reporting and multiple salon operations from a single centralised platform.
Centralised Admin Portal
Salon Locations
Management System
Analytics Dashboard
Client Overview
A Premium Men's Grooming Brand with Growing Operational Needs
The Badger's Den is a premium men's grooming and membership-based salon brand operating in the UK. The business offers professional barbering, grooming treatments, memberships, and personalised customer experiences across its salon locations.
As the business expanded, managing bookings, memberships, customer records, reviews, reporting, and salon operations through separate systems became increasingly inefficient. The owner required a centralised management platform that could provide complete visibility into business performance while simplifying day-to-day operations.
Industry
Salon & Personal Care
Country
United Kingdom
Platform
Web Admin Portal
Primary User
Business Owner
The Challenge
Managing Multiple Salon Operations Without a Unified Management System
As The Badger's Den continued to grow, operational data became increasingly fragmented across bookings, customer records, memberships, reports, and salon activities. The business needed a single platform capable of centralising operational oversight while reducing administrative effort and improving visibility into performance.
Fragmented Operational Data
Bookings, memberships, customer information, and reporting existed across multiple processes, making management more time-consuming than necessary.
Limited Visibility Into Business Performance
The owner lacked a central dashboard capable of providing a clear overview of bookings, memberships, revenue activity, customer engagement, and salon performance.
Manual Reporting Processes
Generating operational reports required significant manual effort and offered limited real-time insight into business performance.
Membership Tracking Complexity
Managing memberships, credits, renewals, and customer activity required a more structured and scalable solution.
Multi-Salon Management Challenges
The business needed better visibility and control across multiple salon locations from a single administrative interface.
Growing Administrative Workload
As customer numbers and bookings increased, administrative tasks became increasingly difficult to manage efficiently.
The Solution
A Centralised Salon Operations Management Platform
Evangelist Apps designed and developed a custom web-based admin portal that provides The Badger's Den owner with a complete operational view of the business. The platform centralises bookings, memberships, customers, reviews, reporting, salon management, products, services, and business analytics into a single secure environment.
Booking Management
A dedicated booking management module enabling salon staff and management to oversee appointments, booking statuses, schedules, and customer activity.
Reporting & Analytics
Comprehensive reporting dashboards providing visibility into customer behaviour, memberships, conversions, bookings, credits, revenue, and operational performance.
Salon Operations Control
A centralised management environment for overseeing salon locations, services, products, memberships, customers, and day-to-day business operations.
Core Features
Six Features That Power the Platform
A closer look at the tools that help manage bookings, memberships, reporting, and salon operations.
Manage bookings and customer records from one place.
Bookings Management
Structured booking views with filtering, searching, downloading, and status controls.
Customer Management
Customer records, booking histories, memberships, and accounts in a single interface.
Track revenue, memberships, credits, and salon performance clearly.
Advanced Reporting Dashboard
Reports across conversions, booking trends, service performance, and revenue insights.
Membership & Credit Tracking
Monitor membership activity, renewals, customer credits, and engagement metrics.
Manage multiple salon outlets, services, and business settings centrally.
Multi-Salon Administration
Run multiple salon locations from a central portal with full operational visibility.
Services & Product Management
Control services, categories, products, rooms, packages, and merchandise in one place.
User Workflow
From Login to Business Insights in Minutes
The platform was designed to minimise administrative effort while providing immediate access to operational data.
Owner logs into the admin portal
Dashboard displays business overview
User selects required management module
Booking, customer, or membership data is accessed
Reports and analytics are generated as required
Operational decisions are made using real-time insights
Business data can be exported and shared
Business Impact
Operational Improvements Across Salon Management
Centralised Admin Portal
Salon Locations Managed
Reporting Access
Management System
Oversight Platform
Improved Operational Visibility
The owner gained a single source of truth for bookings, memberships, customers, services, and salon performance.
Faster Business Decisions
Access to reporting dashboards and operational analytics enabled quicker and more informed decision-making.
Reduced Administrative Effort
Previously manual tasks became significantly easier through centralised management and reporting capabilities.
Better Membership Oversight
Membership activity, customer credits, and renewal behaviour became easier to monitor and manage.
Scalable Business Operations
The platform provides a strong foundation for future growth across additional customers, services, memberships, and salon locations.
Technology Stack
Built on Modern, Enterprise-Grade Technologies
Flutter
Customer Mobile App
Firebase
Authentication & Notifications
Stripe
Payments
Laravel 12
Backend Framework
REST APIs
Application Layer
MySQL
Database
AWS EC2
Cloud Infrastructure
GitHub Actions
CI/CD Deployment
Looking for a better way to manage customers, bookings & business performance?
We design and develop custom booking systems, membership portals & custom business software that bring your operations, reporting, memberships & customer management into one easy-to-use system.
— FAQ
Frequently Asked Questions
A web admin portal for the owner to manage bookings, memberships, reports, customers, and salon operations.
Mainly the owner and admin users who need central control across salon locations.
Yes. It supports central oversight of multiple salon outlets from one dashboard.
Yes. The portal helps view, filter, and manage bookings in one place.
Yes. It includes membership, renewals, credits, and activity tracking.
Yes. It shows reports for conversions, revenue, bookings, and activity.
Yes. The same approach can be adapted for other salon and personal care businesses.
