CASE STUDY

Hästens Retail iOS App

Client Overview

Hästens beds is a leading Swedish brand in manufacturing luxury beds for their customers since 1852. Six generations of master craftsmen have led Hästens to produce world-class beds and change the way people sleep.

Hästens operates in more than 40 countries with over 300 partners in Europe, Asia, America and Africa – and still growing. Hästens specializes in manufacturing fully customizable beds with a wide variety of accessories.

https://www.hastens.com/uk/

1,001-5,000 employees

Problem Statement

Being a leader in the luxurious beds market, Hästens did not have a mobile app to help sales associates to place orders on behalf of customers. This was a significant gap to close the sales cycle. Additionally using an old ordering systems did not present a convenient way to order items.
Hästens beds are customizable, i.e the customer can choose a wide range of custom sizes, fabric, tension, color etc. Based on the selections and configurations the dynamic prices needed to be shown to the customer - this was a challenging task. The existing practise was to refer to the price catolog whereby the sales associates had to the manaul calculations based on the configuration which was tedious as well error prone.

Creation of sales order was a cumbersome task and it involved ordering via legacy systems which involved multiple steps to complete the order. The sales order journey was not optimized when it came to ordering of an item.
There were no simplified options to show prices for the items at the store. The prices are updated every 3-6 months and it's very difficult to refer to the price catalogue.There was no way to instantly generate the sales order invoice.
Hästens did not have visibility into inventory item prices, making it difficult to promote sales of inventory items.
A challenge was undertaken to develop a new native iOS app for store users to easily order beds and accessories for their customers with just a few clicks.

Solutions

The Evangelist apps team focused on utilizing the latest toolkit from Apple i.e. SwiftUI and The Composable Architecture and also the capability to run the app on Arm based Apple MacBooks. Working with the design team we developed a very intuitive and modern UX that was capable of gaining the due attention of its partners and sales associates.

Evangelist apps created a new native iOS app for Hästens to break the barrier to place orders by sales associates in the store. App is UX/UI friendly which could create a sales order in a few clicks. The app allows users to purchase beds’ and accessories’ for their customers.
Hästens Retail iOS App implemented the options to display the prices for different bed and accessories configurations.
To display the prices of an item and purchasing, Adyen payment by link is being implemented making the app capable of completing the purchase through it within a few clicks.
App incorporated instant generation of sales orders and invoices.
App implements pricing of the items, and this journey is simplified so that pricing of the items can be viewed within a few clicks.
App was distributed to AppStore as an 'Unlisted' app which was only visible to the store users who had the url. It was not searchable as a normal app in AppStore.
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