In today’s tech-savvy and fast-paced digital world, there’s a mobile app for almost everything from entertainment to productive things to connecting with people online. This has resulted in more reliance of the people on mobile apps for their needs. Even if you want to order a cuisine from the comfort of your home, you have mobile apps just some clicks away.
But have you ever thought about the must-have features for mobile app to stand out of the crowd?
Let’s delve into exploring the same & have a better understanding of how to make your mobile app better for the users.
The very basic and foremost must-have feature for mobile app that keeps a user engaged is its “interface” being the first thing in front of eyes upon opening the app. Think and consider yourself what kind of interface you would like to interact with. Depending on your mobile app niche and requirements, build an innovative yet eye-catching user interface considering all the aspects of a well-mannered user experience. For today’s aesthetic and minimalist generations, you can follow the rule of ‘simplicity is the key.’ Try to keep your mobile app’s UI simple and clear yet elegant to provide the best UX (user experience) to its users.
Today everyone is running behind ‘personalization’ & ‘customization’ as per one’s needs. So why not make it one of the must-have features for mobile app?
Allow your users to have their customizable profiles, and personalized recommendations by adding related features to the UI of your mobile app.
Understand it via an example: you might have encountered such mobile apps that come in one theme only- either dark or light. It might be a problem for many users who face eye-comfort issues: they might want to convert the light theme to dark or vice-versa as per their requirement.
So if you can provide both types of options in front of your users to choose from, it can be a deal-maker for you.
Another must-have feature for mobile apps is its ‘compatibility’ on almost all the platforms available. Your users might be from various backgrounds: some might be into iOS or others into Android. To grab the engagement of a wide audience, you need to build a mobile app compatible with both devices. Apart from this, consider different screen sizes and resolutions as well to ensure the best possible experience for your users.
An app integrated with social media is really a big game-changer in the list of must-have features for mobile app. Generally, users want to share content from a particular mobile app on their different social media handles, share the app with their friends, family, and acquaintances, and invite them to join via the same. So why not provide them with this must-have feature of mobile app, i.e. social media integration? Ultimately, it would help you also to expand your mobile app’s user base in the long run.
Sometimes, the users get short of internet connectivity in some places & face the issues of unloadable data on the mobile apps. Solve this problem of theirs: allow them to access some particular data offline as well by providing certain offline modes.
Today before logging in anywhere digitally, what does a user look for at first? Obviously, ‘security!’
Incorporate those security measures in your mobile app as one of the must-have features for mobile app. Keep the sensitive data of your users safe and secure & let them know about it. You can go with encryption, secure authentication methods, and regular security audits to let your users trust your mobile app in terms of their personal information. Overall, building a kind of trust and transparency with the users by providing privacy is the key to a successful mobile app.
One more must-have feature for mobile app is the ‘push notifications’ tool. It lets your users be aware of the regular updates, promotions, and important events coming on the mobile app. So implement a smart push notification system as one of the must-have features for mobile app to deliver timely notifications to the users based on their behavior, preferences, and location.
To make data-driven decisions and continuously improve the app’s user experience, ‘in-app analytics’ becomes one of the must-have features for mobile app. It provides you with in-depth and detailed information about user behavior, preferences, and app performance. Integrating such features in your mobile app will help you keep track of many key metrics such as user engagement, retention, conversion rates, and app usage patterns.
After all, a human wants social interaction everywhere: whether it’s offline or online. It’s in their blood & nature. So why not add this as one of the must-have features for mobile app of yours? Let your users connect via your mobile app through messaging, liking, commenting, and sharing their content. Eventually, it will build an engaging community on your mobile app & here you have your increased user base.
Remember that a mobile app isn’t a one-time investment. You will have to update and maintain it regularly by grabbing users’ feedback and performing R&D (Research & Development) in the field. Stay committed to providing the best possible experience to your end users & add value in their lives by timely converting your mobile app into an asset with regular updates.
Overall, building a mobile app is a long-duration process. It would require the proper investment of your quality time and efforts to literally stand out of the crowd. Keep in mind that it’s going to be a big journey of months or even years, but if you are dedicated to it: it will make a huge difference in the long run!
Director and Senior iOS Architect
With over two decades of award-winning experience in apps development, I have had the privilege of collaborating with leading companies in the banking, airlines, energy and retail sectors. Throughout my journey, I have consistently demonstrated a knack for creating user-centric designs tailored to a diverse clientele.
As a senior architect, I played a pivotal role in developing a cost effective app that not only met business requirements but also delivered customer satisfaction. This involved navigating clients landscape, understanding unique challenges and implementing innovative solutions.