When talking about mobile app development, we have often come across the term UI/UX. And while most of us are familiar with UI or User Interface, many still fail to grasp the meaning and necessity of UX or User experience.
In other words, simply being flashy is not enough for a mobile app. It also needs to offer a seamless user experience for all. Here is why you need to focus on UX when considering mobile app development.
What is User Experience Design?
In simple words, the UX or user experience is the overall experience of the user when interacting and using your app. The UX design encompasses the perception, emotion as well as behavior of the user all while using your app. And with the help of the right UX design, you should be able to create an enjoyable and simple experience for the user.
Major components | User Experience Design
User research
The most important component of the user experience design is understanding the audience. Analyze their needs and preferences to better develop an app that meets expectations.
Information Architecture
Design a logical and organized structure for the application that will ensure users can easily navigate and find the right things on the app.
Wireframe and prototype
Before the final deployment phase, it is very important to develop a design for the wireframe and make a prototype for testing purposes. This will ensure a great user experience after launch.
Testing
Conduct user testing and analyze the feedback to make improvements to the app. This will help to identify shortcomings and help mitigate them systematically.
Iterative design
The user experience design is often an iterative process and it therefore requires continuous refinements based on user feedback and other analyses.
WHY DO YOU NEED A ROBUST USER EXPERIENCE DESIGN?
Here are some compelling reasons to focus efforts on user experience design.
Make the best impression
The first impression is everything; this is especially true with mobile apps as these will primarily need to attract and retain users. A well-designed and throughout UX will ensure that users have an awesome time fiddling around the app. This will allow for a more positive first impression of your mobile app.
Retain users
When your app can offer a smooth user experience, it is more likely that they will continue to use it. Interactive UI elements, personalized experiences, and more can be great tools to boost user retention and loyalty.
Better Conversion
By retaining users and boosting loyalty, the user experience design helps to boost your conversion rates too. Since users are going to spend more time on your app, they eventually end up becoming paying customers at some point.
Reduce abandonment
With a poor UX design, your app is always at risk of users abandoning usage, or worse, uninstalling. Users tend to stop using apps that are difficult to use or don’t find useful, if your app falls in either of the categories, you need to take corrective measures immediately.
Boost brand recognition
With a beautifully designed and functional mobile app, your business will benefit from a strong brand identity. With the right branding decisions and recognizable brand presence, the UX design is going to contribute highly to its success and thus help it stand apart from the competition. Users will appreciate the memorable user experience.
Continuous improvement
As mentioned in the previous sections, UX design is a continuous process. Regularly implementing user feedback and improving on shortcomings showcases a great level of commitment from the brand. Not only will this help to reinforce brand reputation and loyalty, but continuous improvement will also help to keep the app relevant and updated.
In case you are looking to guarantee the success of your mobile app, it is very important to invest in UX design. This not only will help the users have a great experience downloading and using the app but will also help build a strong brand identity with loyal users.
Maybe, all your mobile app needs is an intuitive user experience to finally make the breakthrough you have been waiting for. Partner with the best UX designers and watch your business’s bottom line soar.
